A Study of Consumer’s Using Motivation Toward the Live Webcast and Behavioral Intention
碩士 === 亞東技術學院 === 行銷與流通管理碩士班 === 106 === Live streaming has become the most popular phenomenon since this function has been offered, which marketing strategies derived become one of the most important issues today. Scholars most frequently analyze the issues related to social network platforms on in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dz6mjb |