The Effects of Corporate Social Responsibility onBrand Attachment : A Case Study ofMobile Phone Brand.
碩士 === 中國文化大學 === 國際企業管理學系 === 106 === The aim of this study is to determine whether corporation can influence emotional brand attachment with brands by connecting self awareness of consumers to raise the value of the brand and to be competent in the industry through corporate social responsibilitie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cu65dw |