Investigating the Interactive Effect of Electronic Word-of-Mouse Volume and Valence on box Office Before and After Movie Release
碩士 === 中國文化大學 === 國際企業管理學系 === 106 === With rapid development of Internet, more and more consumers like to decide whether to buy or not through the word of mouse on website, so is the current situation in film industry. However, in the past, most literatures only discussed the influence of word of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ua449u |