The Relationship between the Brand Fit and Co-Brand Attitude:The Moderating Effects of Brand Consciousness
碩士 === 中國文化大學 === 國際貿易學系 === 106 === The main purpose of this study is to explore the moderating effects of consumer brand consciousness on the relationship of the brand fit and co-brand attitude. The study used a pretest and a main study, and fictitious sports drink of fresh juice as the co-branded...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28gx23 |