The Relationship between the Attitude Toward Parent Brand and Co-Brand: The Moderating Effects of Brand Consciousness
碩士 === 中國文化大學 === 國際貿易學系 === 106 === The main purpose of this study is to explore the relationship between the attitude toward parent brand and co-brand： the moderating effects of brand consciousness. This study included a pretest and a main study. A fictitious sports drink with fresh juice was used...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p6av7v |