The Relationship between the Attitude Toward Brand Fit and Co-Brand: The Moderating Effects of Rational Purchase
碩士 === 中國文化大學 === 國際貿易學系 === 106 === The main purpose of this study is to explore the moderating effect of consum-ers’ public-consciousness trait on the relationship between the brand fit and attitude toward the co-brand. The study used the experiment design including a pretest and final experiment,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u4fcyr |