The Effects of Corporate Social Responsibility on Consumer’s Purchase Intention: The Role of Brand Credibility and Product Involvement
碩士 === 中國文化大學 === 國際貿易學系 === 106 === The main purpose of this study is to explore how corporate social responsibility (CSR) affects consumers' willingness to buy, including: The influence of corporate social responsibility on Brand credibility and purchase intention, the influence of Brand cred...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44ru9c |