The Effect of the Background Color of Online Shopping Website on Consumer Choice Bias
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === Now that the maturity of information technology and the rapid development of the In-ternet have led to the rapid growth of e-commerce applications, online shopping is one of the most common B2C transactions. Online shopping environments can also re-duce many...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gnxs3b |