Educational Advertising Spokesperson Appearance Attractiveness and Gender Influence on Advertising Attitude
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === In this study, we explore the impact of the physical attractiveness of education ex- pert endorser, gender, and the subject’s knowledge towards the product on advertisement attitude in a Facebook scenario. The experiment design method was used in this study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96963z |