The Effects of Product Information on Product Attitude Discuss from Need for Touch
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === As e-commerce develops rapidly, online stores have become places where contemporary people make purchases most frequently. However, because consumers cannot really touch the products in online purchases, it is difficult for consumers to evaluate products sol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qqsn4y |