Research on Dynamic Competitive Strategy of Sushi Brand Development- A Case Study of Taiwanese and Japanese Chain Store

碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 106 === Due to the rapid changes and fierce competition, pricing strategy and service quality have been critical business challenges. The selling price must be accurately formulated to satisfy the consumers’ preference. Service innovation is the other factor help...

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Bibliographic Details
Main Authors: Lin, Pei-Chen, 林北辰
Other Authors: YAN, MIN-REN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/a58624