A Study on the Impacts of Green Brand Perceived Value and Green Brand Love on Green Brand Equity
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === The rapid development of industry and economy has caused the serious problems of depletion of energy and global warming. Thus, the environmental green energy industry has become the main concern in each country. This study uses the green brand of Panason...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gpg97c |