An Explorative Study of Changhua Classic 100 in Value Creation by Innovative Business Model
碩士 === 靜宜大學 === 觀光事業學系 === 106 === Recently, the trend of leisure sports has emerged in Taiwan. A variety of sports events, including cycling, marathon, swimming, and triathlon, have been hosted in combination with co-branded cartoon characters, sightseeing attractions, or cultural ceremonies. In ad...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/9hr8ad |