A Study of the Impact of Securities Firms' Investment Briefing on Clients' Investment Behavior

碩士 === 靜宜大學 === 管理碩士在職專班 === 106 === The fierce competition in the securities industry has made wealth management business the second engine of profitability in addition to its brokerage business. The maintenance of client relationships and the increase in adhesiveness have played an increasingly mo...

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Bibliographic Details
Main Authors: WANG, KUEI-HSIANG, 王桂香
Other Authors: TENG, CHIA-HUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mm432r