The Young Consumer's Purchase Behavior of Buying Cosmetic Products between Taiwan and France

碩士 === 靜宜大學 === 寰宇管理碩士學位學程 === 106 === The purpose of this research paper is to study consumer buying behavior towards cosmetic products in these two different countries. In cosmetic markets the opportunity and the potential are huge, in order to increase the sales volume and make marketing strategi...

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Bibliographic Details
Main Authors: PANG, YI-JU, 龐怡如
Other Authors: HUNG, WEN-SHAI
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/zuj3t3