Electronic Word of Mouth: The Determinants Influence on the Vietnamese Consumers’ Purchase Intention
碩士 === 靜宜大學 === 寰宇管理碩士學位學程 === 106 === As technology advances grow strong development the influence of information media on the community is more powerful. Especial the impact of eWOM on consumer purchase intention due to the consumer is easier getting the product information and even the reality re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gy9298 |