The impact of word of mouth on movie performance
碩士 === 實踐大學 === 企業管理學系碩士班 === 106 === This paper provides a comprehensive empirical study to analyze the effect of word of mouth on the box office revenue. This study examines the effect of word of mouth by using the world's leading online film discussion platforms, such as the Internet Movie D...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8dz9j9 |