Applying Theory of Planned Behavior to Explore the Antecedents of Behavior Intentions toward Collaborative Consumption: Case of Airbnb
碩士 === 東吳大學 === 企業管理學系 === 106 === Collaborative consumption has been a rapidly-growing phenomenon in the last decade. Fundamentally an act of sharing, it has been recognized to contribute positive benefits toward both the society and the environment. Nevertheless, few studies have been conducted to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9d6r3g |