A Study of Customer Royalty in Wealth Management - A Survey on CitiBank

碩士 === 東吳大學 === 企業管理學系 === 106 === Abstract Wealth management in banks has achieved a high level of development and popularity in western countries. However, in Asia, due to the booming economy in the past two decades, the number of high net worth customers has increased; therefore, the wealth mana...

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Bibliographic Details
Main Authors: YU,PING-CHUNG, 余秉忠
Other Authors: CHENG,CHUN,YUN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5q7t68