The Relationships among Idol Fans of Group Identification, Idol Worship and Purchase Intention of Concert Tickets -Price Sensitivity and Community Trust as Moderators
碩士 === 東吳大學 === 企業管理學系 === 106 === In recent years, with the rapid development of community websites, idols can interact with their fans through the online community platforms. Thanks to the online community platforms, the interactions between idols and fans are not restricted by the space and time,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d79hv5 |