The study of the key factors affecting consumer’s purchasing decision of wearable device- Using AHP method

碩士 === 東吳大學 === 企業管理學系 === 106 === As the rapid development of consumer electronics products, the functions of the products become more powerful, the size of the products also become smaller, and the wearable devices become more intelligent. In 2013, wearable devices made their debut in CES and...

Full description

Bibliographic Details
Main Authors: LEE, DAI-HANG, 李岱航
Other Authors: LEE, CHIH-MING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/92e79r