The effect of perceived risk and customer satisfaction on word of mouth－A study of online shopping.
碩士 === 東吳大學 === 企業管理學系 === 106 === Due to the rise of internet, e-commerce and the online shopping platform. Various of industries combine the network platform from typical e-commerce model to the online to offline integration mode. This study exploring the effect of perceived risk and customer sati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3stgr7 |