The Case of Marketing by Online Social Media: the example of convenient stores
碩士 === 東吳大學 === 國際經營與貿易學系 === 106 === The social media changed the power structure in the market, and the social media explained their abilities and possibilities as part of the marketing strategy and used different ways as a marketing tool. As a tool for direct marketing and public relations, the s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x89y57 |