The Effect of Online Comment on Message Credibility and Online Store Trust

碩士 === 東吳大學 === 國際經營與貿易學系 === 106 === With the advancement of technology, the Internet also improves at a rapid pace. Along with the widespread usage of the smartphone, the lifestyle and behavior of the average consumer is ever changing. Those who used to shop through more traditional channels had m...

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Bibliographic Details
Main Authors: WU, EN-YU, 吳恩伃
Other Authors: 謝效昭
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/xs35bk