Exploring the stickiness factors of internet celebrity live streaming
碩士 === 東吳大學 === 資訊管理學系 === 106 === With the rise of the webcast, one-sided communication of media has changed. Online streaming adds more utilitarian, telepresence, interactivity, and immediacy to business behavior. Businesses create greater business value through the content of online streaming and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6c7jz3 |