Examining the Advertising Effect via Eye-tracker Experiments and Surreys：form the perspective of cuing paradigm
碩士 === 東吳大學 === 資訊管理學系 === 106 === This study used questionnaires and eye tracking to explore the impact of central and surrounding clues on the way in which search-based or empirical products are presented to consumers' intentions, attractiveness, and eye movements. A total of 96 valid samples...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g7a39n |