Developing and Implementing a Model for Selecting the Out-of-Home Media Agencies

碩士 === 世新大學 === 傳播管理學系 === 106 ===   In response to the trend of digitization,Out of Home(OOH) Media has combined technological creativity and consumer interaction to try to transform the traditional OOH media. Furthermore , the mobile internet device drive the growth of OOH Media, that also allow b...

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Bibliographic Details
Main Authors: KAO, YI-LING, 高宜鈴
Other Authors: HSU, PI-FANG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/58yqxp