Licensing Process and Marketing Strategies of Cultural and Creative Industry in the Intellectual Property (IP) Economy
碩士 === 世新大學 === 傳播管理學系 === 106 === With the rise of the intellectual property (IP) economy, the industrial chain or value chain developed through IP has become an important business model for the cultural and creative industries in all countries. Whether the United States and Japan that are based on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g27j22 |