The Impact of Corporate Image and Customer Satisfaction on Customer Loyalty: The Case of C Bank
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 106 === Corporate Image is among the critical premises for the bank to undergird its strengths, maintain the competitive advantages, sustain marketing strategy, and boost the enterprise’s profit. Since service has the characteristics of invisibility, heterogeneit...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/83yrmx |