The Impact of Corporate Social Responsibility and Brand Image on Consumers' Purchase Intention: The Case of 3C Products

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 106 === The issue of corporate social responsibility(CSR)has received considerable attention in the business field of academic research lately. In practice, many enterprises have heeded closely to the development of CSR. Moreover, corporate image bolstered by CS...

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Bibliographic Details
Main Authors: HSIAO, TSAI-HSUAN, 蕭綵軒
Other Authors: YEH, I-JAN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/r73w7w