| Summary: | 碩士 === 世新大學 === 企業管理研究所(含碩專班) === 106 === The issue of corporate social responsibility（CSR）has received considerable attention in the business field of academic research lately. In practice, many enterprises have heeded closely to the development of CSR. Moreover, corporate image bolstered by CSR is often considered as an important factor contributing to consumers’ buying decision.
As such, the purpose of this study is to examine the relationship among corporate social responsibility, brand image and purchase intention. The main contents of this study are as follows：（1）drawn from related literatures, questionnaire survey is administered to measure the constructs under study；（2）the survey data is the analyzed accordingly using the SPSS, methods consist of frequency distribution, T test, One-Way ANOVA, Pearson’s Correlation, and Regression Analysis.
The major findings are as follows：（1） Corporate social responsibility exhibits significant impact on brand image；（2）Brand image impacts significantly on purchase intention；（3）Corporate social responsibility demonstrates significant influence on purchase intention. Finally, drawn from empirical findings, suggestions are proposed regarding practical application in the areas of corporate social responsibility and brand image.
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