Hotel Management and Marketing Strategy – Shanghai The PuLi Hotel Case Study
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 106 === This study was based on marketing concept to explore the relationship between the business development of contemporary well-known international hotels and Shanghai city marketing, and to think about the construction of the specific co - operation model. We...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n7qgn9 |