Exhibition Booth Design and Service Strategy Research - Case Study on Serving Japanese and Chinese Exhibitors
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 106 === Influenced by the globalization of trade activity; participating in large-scale international exhibition has become a very important marketing strategy for businesses to promote their services and products. Exhibitions are recognized by managers of business...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gb22a2 |