The Pilot Study of Innovative Personality Traits and Online Consumer Decision-Making - The Case of DG-Trend Online Platform
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 106 === Online shopping has become very popular nowadays. Therefore, the competition between shopping sites has consequently become highly competitive. New shopping sites must understand consumers’ innovative buying behaviors before they join the market....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33bkhy |