The Study of Marketing Competition of Catering Trade in China Using Five Forces Analysis ─ the Case of a Kunshan Ginger Duck Restaurant
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 106 === The booming catering market opportunities in China have attracted a great deal of foreign businesses to expand operation into China to sustain their competitive advantage. This study aimed at exploring the prospective market opportunity for entering cate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53fqve |