Optimal myopic joint pricing, inventory control andadvertising strategies
碩士 === 樹德科技大學 === 經營管理研究所 === 106 === Marketing and consumer behavior literature has empirically demonstrated that reference prices play a critical role in customer purchase decisions. In this study, we extend the classical economic order quantity model to allow for not only a function of pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8va5fr |