Effects of Involvement and Product Knowledge on Purchase Intention of Junior High School Students in Kaohsiung for Sugar-Sweetened Beverages
碩士 === 樹德科技大學 === 經營管理研究所 === 106 === As competition in the beverages market increases, there were more new beverage products launched in Taiwan in 2016 as compared with 2015, with an increasing number of innovative products emerging. The Nutrition and Health Survey in Taiwan shows that the younger...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ssjg8d |