The Impact of Rational Buying and Impulsive Buying on Post-purchase Cognitive Dissonance: The Mediating Effect of Psychological Contract
碩士 === 南臺科技大學 === 高階主管企管碩士班 === 106 === This study explore the impact of purchase tendency and psychology contract on post-purchase cognitive dissonance. Research adopted questionnaire survey method, mainly target for smart phone user who have practical experience. I use internet collected 538 sampl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uvy2py |