The Experiential Marketing Strategies of Homestay in Taiwan- A Case Study of Coffeeshen

碩士 === 南臺科技大學 === 休閒事業管理系 === 106 === Homestays are very popular in Taiwan in recent years, and the travel ways gradually turned into something new, therefore, homestay owners have to review their business models in order to cater to hobbies of consumers. People drink coffee are very common in Taiw...

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Bibliographic Details
Main Authors: HUNG, SHEN- CHIEH, 黃聖潔
Other Authors: 柯伶玫
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/39bp6w