A study of Service Quality on Tourist Loyalty by UsingKano's Two-Dimensional Quality Model - A Case ofNational Museum of Taiwan Literature

碩士 === 南臺科技大學 === 休閒事業管理系 === 106 === This study aimed to analyze the relationship between service quality and visitors' loyalty towards National Museum of Taiwan Literature. Using the Kano model, the questionnaire survey was used to collect data from the visitors aged above 16 years old. A tot...

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Bibliographic Details
Main Authors: HSIAO, HUI-FANG, 蕭惠芳
Other Authors: CHEN, HUI-LING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/566xch