A Study on the Marketing Effectiveness of Tourism Mascots
碩士 === 南臺科技大學 === 行銷與流通管理系 === 106 === As Disney's Mickey Mouse and Sanrio's Hello Kitty, virtual characters (or mascots)prove that they can be as popular as celebrities around the world. Olympic mascots andcorporate characters also prove that they are as good as celebrities to represent t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7j4r88 |