A Study of the Integrated Marketing Communication,Relationship among Experiential Marketing, Experiential Value, and Customer Satisfaction－Hsinying Sugar Corporation Land Art Festival
碩士 === 南臺科技大學 === 行銷與流通管理系 === 106 === By integrating marketing communications and experiential marketing provide a concept that integrates the components of sense, feel, think, act, and relate thought process to connect customers. The goal of experiential marketing is customer responds to the produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jw6a4x |