Research on Influence of E-commerce Design Interface on Consumer Impulsive Purchase Intention and Psychology.

碩士 === 大仁科技大學 === 文化創意產業研究所 === 106 === In 2018, Market Intelligence & Consulting Institute (MIC) conducted a large survey on consumer online shopping behavior, and reported that 64.9% of Taiwanese netizens used smart phones or tablets for online shopping. With the growing popularity of smart mo...

Full description

Bibliographic Details
Main Authors: CHEN, YU-YU, 陳淯渝
Other Authors: WANG, TZONG-SONG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/82cnk8