Explore Service Quality, Brand Image and Perceived Risk effect Purchase Intention of Consumers - A Case of Shopee
碩士 === 亞洲大學 === 經營管理學系 === 106 === According to Market Intelligence & Consulting Institute, Institute for Information Industry (2016), E-Commerce of Taiwan has reached 1,000 billion in 2015. The development of internet technology, online shopping changed the buying habit of consumers. Market Int...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b32up9 |