The Influence of Consumer Animosity and Brand Loyalty on Purchase Decision: Take Brands of Mobile Phones and Cars for Example
碩士 === 亞洲大學 === 經營管理學系 === 106 === This research mainly discusses the influence of consumer animosity on purchase decision, in which brand loyalty is the moderator. From there, we further discuss the brand equity’s influence on animosity between different products. Through the result we find tha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u24rk2 |