The Effect of Korean Beauty Product Characteristics on Customer Repurchase Intention in Indonesia and the Mediating Effect of Brand Loyalty
碩士 === 亞洲大學 === 經營管理學系 === 106 === ABSTRACT Purpose – The purpose of this study is to explore factors influencing Indonesian consumers to repurchase Korean beauty products and the mediating effect of brand loyalty Design/methodology/approach – This study uses a quantitative approach to test the hy...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u9he95 |