A study of perceived value, online shopping trust and purchase intension of white-color workers: An example of dong-ding oolong tea
碩士 === 亞洲大學 === 財務金融學系碩士在職專班 === 106 === This study takes white-collar workers as samples to explore the influence of on online shopping trust and perceived value on purchase intention of Dong-Ding oolong tea. Factor analysis, OLS regression analysis, t test and ANOVA analysis are utilized to explo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yutavd |