The Influence of Electronic Word-of-Mouth and Perceived Value on Consumers’ Behavioral Intention-A Study of Online Travel Social Networks
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 106 === In recent years, tourism is considered an important aspect of life by domestic people. Due to the advancement of the Internet, self-guided tour has become a new and prevalent choice among tourists. Consumers of self-guided tour have relatively high usage o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5hs9zz |