Examining Factors that Leads to Engagement in YouTuber Fan Community
碩士 === 東海大學 === 企業管理學系碩士班 === 106 === The purpose of this study is to examine how the different effects of gratifications influence the creation of engagement in watching YouTuber channel videos, and how engagement affect viewer’s purchase intention and continuous usage intention. Based on Uses and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2a97tc |