The Roles of Trust and Risk in Social Commerce in Indonesia

碩士 === 東海大學 === 國際經營與貿易學系 === 106 === Social commerce keeps growing in Indonesia, many businesses are shifting from traditional selling method to an internet-based marketing method. As a result, it is important to know about the most influencing factors in consumers’ purchase decision. Social intera...

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Bibliographic Details
Main Authors: CINDY CHRISTINA BERLIAN, 李欣玲
Other Authors: WENDY WAN
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/kmc697