The Roles of Trust and Risk in Social Commerce in Indonesia
碩士 === 東海大學 === 國際經營與貿易學系 === 106 === Social commerce keeps growing in Indonesia, many businesses are shifting from traditional selling method to an internet-based marketing method. As a result, it is important to know about the most influencing factors in consumers’ purchase decision. Social intera...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/kmc697 |